Fashion muse
Madonna is hoping to go from fashion icon to fashion mogul with her latest endeavor. The pop star and her 13-year-old daughter, Lourdes Maria Ciccone Leon, are partnering on a junior fashion line called Material Girl, which will be sold exclusively at Macy’s for back-to-school season, in stores beginning Aug. 3.
There are some similarities between the line and its moniker – the (very) short skirt, the corset top, the layered jewelry. But the muse is Lourdes, or Lola as she is known, Madonna’s daughter with trainer Carlos Leon.
Material Girl will include apparel, footwear, jewelry and Handbags, and items will range from $12 to $40.
The first collection mixes hard and soft elements, “like a tutu dress and studded-combat boots, or an oversized boyfriend sweatshirt with a floral print mini skirt,” according to a news release.
From the sketches, the collection doesn’t look to be anything wildly new. There’s a little Betsey Johnson in the floral dress, a little Versace in the star print, and a little Madonna in the skinny ed hardy jeans and bustier combo. If anything, the clothes appear overly sophisticated for the demographic.
Of course, if you’re Madonna or anything like her, it may be almost impossible to lecture your teenage daughter about age-appropriateness.
“I think this line is absolutely an extension of her taste,” Madonna said in a statement about her daughter’s involvement. “We like to combine … a plaid or a flannel with a lace, or leather with lace or rhinestones. So we mix and match textures and fabrics and elements that are both masculine and feminine.”
Material Girl is being designed in collaboration with the in-house design team at Iconix Brand Group. The New York-based firm owns several other lines aimed at the gum-smacking set, including Bongo, Rampage and Candie’s, and has stakes in Ed Hardy and Danskin. Madonna and her manager, Guy Oseary, formed a new company, MG Icon, to focus on future fashion projects, including eyewear. MG (Madonna and Guy) owns 50 percent of Material Girl, and Iconix owns the other 50 percent.
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